Technology Times

Social media marketing is the action of creating content to promote your business and products on various social media platforms such as Facebook , Instagram , and Twitter . Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.  Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns . Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers , and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's des...

  Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines. SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective, such as paid advertising through pay per click (PPC) campaigns, depending on the site operator's goals. Search engine marketing (SEM) is the practice of designing, running and optimizing search engine ad campaigns. Its difference from SEO is most simply depicted as the difference between paid and unpaid priority ranking in search results. SEM focuses on prominence more so than relevance; website developers s...

 Digital marketing The development of digital marketing is inseparable from technology development. Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as mobile phones, PCs and other digital media and platforms to promote products and services. At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, social media, websites, email, and mobile apps. Using these online media channels, internet marketing is the method by which companies endorse services, goods and brands. Internet Marketing/Digital marketing The development of digital marketing is inseparable from technology development. Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as mobile phones, PCs and other digital media and platforms to promote products and services. At a high level, digital marketing refers to advertising delivered through ...

  Web traffic is the amount of data sent and received by visitors to a website . This amount necessarily does not include the traffic generated by bots. Since the mid-1990s, web traffic has been the largest portion of Internet traffic. This result is determined by the number of visitors and the number of pages they visit. Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are popular and if there are any apparent trends, such as one specific page being viewed mostly by people in a particular country. There are many ways to monitor this traffic, and the gathered data is used to help structure sites, highlight security problems or indicate a potential lack of bandwidth . Not all web traffic is welcomed. Some companies offer advertising schemes that, in return for increased web traffic (visitors), pay for screen space on the site. There is also "fake traffic", which is bot traffic generated by a third party. This type of traffic can damage...